Our Top Three Inspirational, Creative Destinations
Following Paris Fashion Week, here at Visual Merchandiser we took a look at some of the most inspirational creative destinations in the world and what techniques have been used to wow the crowd!
1. Never to be out done, it’s the Americans who continuously showcase creative designs in the fashion top spot, New York. The Big Apple is arguably the world’s greatest destination for window displays, especially around Christmas time when department stores such as Macys and Bloomingdales pull out all the stops in order to attract as many people as possible in to the store. However, it is the visual merchandising used at fashion shows that really wows the crowd and leaves the rest of the world thinking, ‘why didn’t we think of that?’ This year it was Marc Jacobs that stole the show, with his transformation of the runway. He used a massive gas filled orb, which mimicked the earth’s sun, to draw attention to his designs, as well as his creativity. The design created a talking point for many who all had different interpretations as to what the design stood for. Jacobs later admitted that inspiration for the design came from Danish artist Olafur Eliasson’s “Weather Project,” with the idea in mind that when two strangers meet the first topic of conversation is that of the weather. It just goes to show, inspiration can come from anywhere.
2. Paris alone already ranks pretty high on our list of top creative destinations, with it not just being the capital of France, but also one of the fashion capitals of the world. However, it’s not for this reason that we have given it the second spot, but because of the magnificent display it put on last week for Paris Fashion Week. Although the clothes showcased at the event may have led to much discussion, on the other hand the visual merchandising left many speechless. The extravagant décor consisted of baby pink runways, dark rooms lit with candles, as well as metallic flooring. However, it was Karl Lagerfeld’s latest vision for Chanel that really wowed the crowd and attracted the attention of fashion lovers all over the world. The runway was positioned in a circle, surrounding a 50ft high silver revolving globe, which immediately caught the eye of the crowd, letting them know that Chanel was in the building. This display would have put Paris at the top spot for VM’s most creative destinations; however, we have a sneaky feeling that Karl Lagerfeld may have got his inspiration for this design from Marc Jacobs.
3. London is a close third on VM’s list of top inspirational visual merchandising destinations, with stores often coming up with new ways to grab passers-by and attract them in to their shops. In 2012, during the London Olympics, Selfridges played host to the Nike+ Innovation Centre which came with a very impressive window display. With the city being even busier than normal, due to people from all over the world coming to support their country, this was the prime time to pull out all the stops in order to maximise profit. Nike installed interactive/reactive kinetic windows in the hope to attract a crowd and encourage potential customers to enter the store. The display included features where passers-by were encouraged to stand on a certain point and jump, with the height of the jump then being recorded and compared to other shopper’s scores. The display also included a range of other features to get the crowds talking, including kinetic balls that reacted to people walking past. Pretty impressive.