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Visual Merchandiser Loves Fashion and Beauty Bloggers

Author: Caroline
Visual Merchandiser Loves Fashion and Beauty Bloggers

The team at Visual Merchandiser love reading blogs! Our favourite types of blogs are from girls who love their fashion and beauty. Fashion and Beauty Bloggers have taken the world by storm, no longer are they simply a group of like-minded individuals with a passion for fashion and beauty, they are actually becoming accepted as knowledgeable individuals who really know their stuff. Fashion and Beauty Blogger s are now asked to work alongside big brand names, produce or appear in window displays, be invited to Fashion Week and be invited to other special events such as red carpet premieres. As ...

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Visual Merchandiser and Accessories

Author: Caroline
Visual Merchandiser and Accessories

One part of getting ready we love here at Visual Merchandiser is adding accessories to bring an outfit together. One trend we particularly like is wearing a really simple outfit and letting the accessories do the talking. We’ve recently been loving fashionistas who have been wearing plain black dresses (a great example is a midi dress) and really piling on the jewellery. A great way to add that extra to add outfit is to wear oversized earrings and bracelets that add pops of colour and different textures. We particularly like rose gold oversized chunky jewellery added to a plain black ...

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Visual Merchandiser and The Oscars

Author: Caroline
Visual Merchandiser and The Oscars

Here at Visual Merchandiser, we were watching the Oscars with great anticipation. We were so excited to see who won, but more importantly, we were intrigued to see what the actors and actresses were wearing. One of our favourites from the night was Charlize Theron in Dior Haute Couture. Charlize Theron looked stunning in her strapless bright white floor length gown. The length and ‘fairytale’ aspect of the dress contrasted with her cropped hairstyle to create a modern day Cinderella look. Another look we really loved was Samantha Barks in Valentino. Occasions like the Oscars make celebrities usually dress in ...

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London Fashion Week

Author: Caroline
London Fashion Week

Here at Visual Merchandiser, we are really excited about the start of London Fashion Week. London Fashion Week has started today and we can’t wait to see what the designers have in store for us this season! Today’s shows include: Zoe Jordan, Bora Asku, Fyodor Golan, KTZ, Felder Felder, Jean Pierre Braganza, PPQ and Sass and Bide. Designers featuring on Saturday 16th include: Daks, Antipodium, Orla Kiely, Jasper Conran, John Rocha, Julien Macdonald, Moschino Cheap and Chic and House of Holland. Designers featuring on Sunday 17th include: Preen by Thornton Bregazzi, Mulberry, Temperley London, Vivienne Westwood Red Label, Mary Katrantzou, Jonathan Saunders, ...

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Visual Merchandiser and The VM and Display Show

Author: Caroline
Visual Merchandiser and The VM and Display Show

Visual Merchandiser is pleased to announce that we will be attending The VM and Display Show. The VM and Display Show will be held between the 16th and 18th April 2013 at the Business Design Centre, 52 Upper Street, London, N1 0QH. The VM and Display Show is the only exhibition in the UK that is dedicated to visual merchandising and display. Entry for visitors is free so come along to see a variety of new products and ideas. Visitors can see new products, discuss projects and gain new ideas without having to spend weeks trying to source what they ...

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Visual Merchandising Tips

Author: Caroline
Visual Merchandising Tips

As visual merchandising becomes a more prominent feature in stores today, Visual Merchandiser thought we would highlight some of the most important visual merchandising tips. The basic idea behind visual merchandising is having a clean, well lit, inviting store. The merchandise needs to be grouped into neat piles or hanging displays so the customer can find exactly what they are looking for. If a store is inviting and visually pleasing, this will make the customer want to come into store and probably make a purchase. There are five main tips which ensure visual merchandising in store turns into sales: entice, ...

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Visual Merchandiser and Pinterest

Author: Caroline
Visual Merchandiser and Pinterest

Since we ventured into the world of Pinterest, the team at Visual Merchandiser have started to find inspiration from a variety of sources. Probably the biggest source of inspiration for our work has been the array of window displays we are able to ‘pin’ from different years and different designers. Being able to see an array of window displays in one place can help us to plan retail displays of the future. We learned that mannequins do not necessarily have to be a female mannequin in a standing position. We have found mannequins who are sitting down on raised platforms, ...

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Mannequins

Author: Caroline
Mannequins

Visual Merchandiser has a wide range of mannequins available for all your visual merchandising needs. Our mannequins are not simply ‘run of the mill’ models; they are extremely life like and suitable for a variety of purposes. Also, both male mannequins and female mannequins are available in a variety of designs. If you were to create a window display which focused on realism, then the VJ Realistic Range will create a convincing ‘life like’ scene in your window display. Each model has makeup which highlights or emphasizes key features on the mannequin such as stubble on a male model or ...

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Window Schemes

Author: Caroline
Window Schemes

The Hidden Truth of Window Schemes   How do we know that our window schemes are working? To answer this question we first have to identify the aim of window schemes and what our potential targets look for to ultimately encourage them to walk into the store. The appeal of window displays target two areas, firstly those who have not shopped in the store before.  In this case we want to catch their eye, usually through excitement or animation, through the use of colour and materials used within the window scheme.  It needs to show the confidence of the retailer as they are ...

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The Demand for Charity Shop Visual Merchandising

Author: Caroline
The Demand for Charity Shop Visual Merchandising

The demand for Charity Shop Visual Merchandising   As the retail economy continues to struggle, there are a collection of shops that are flourishing through default.  Charity shops seem to be everywhere now, some even in the space that was once occupied by leading high street retailers in the centre of town.  As people’s disposable cash deteriorates with the rising cost of living, charity shops are bucking the trend.  The snobbery once connected with shopping in a charity shop has been truly removed and it only takes one visit to realise that the quality of goods is high and worth buying.  So ...

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What can we learn from Visual Merchandising of the past?

Author: Caroline
What can we learn from Visual Merchandising of the past?

Visual Merchandising is one of the most important aspects to consider when promoting products online and we can learn a great deal from window displays of the past. Christmas 2012 window displays can help the Visual Merchandiser decide what works and what does not for Christmas 2013. So what can we learn from the window displays of Christmas 2012? Harvey Nichols focused on an Oriental theme in their Knightsbridge store for Christmas 2012. Although this may seem an unusual approach for a Christmas campaign, the campaign did in fact work well because of a number of key features. Harvey Nichols used ...

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Mastering Visual Merchandising

Author: Caroline
Mastering Visual Merchandising

Here at Visual Merchandiser, we understand that retail is a competitive business. You may think your store has the edge because the products you sell are one of a kind. Perhaps you sell vintage clothing and feel that your products are unique and individual and this is what makes you stand out from the crowd. However, what if another vintage clothing company moves near your store? How can you guarantee that your customers stay with your shop and do not move their shopping trips to the other vintage shop? The key to customers revisiting a store and buying your products ...

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Mannequins Available from Visual Merchandiser

Author: Caroline
Mannequins Available from Visual Merchandiser

One of the most important features of visual merchandising within a store is the use of mannequins. However, what is probably even more important than the simple use of mannequins is the use of quality and unique mannequins. Using mannequins which differ from ‘traditional’ plain models can seriously improve window and shop displays and enhance the visual experience of a store for a customer. Here is a quick guide to the variety of mannequins available from Visual Merchandiser: VJ Realistic Range – The VJ Realistic Range has been created to incorporate a realistic element to the fashion models. Each model has ...

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Industry News

Author: Caroline
Industry News

Here at Visual Merchandiser, we noticed that Christmas saw both ups and downs when it came to retail trade. However, it does seem as though there were more positive than negative outcomes compared to last year.  M&S Clothing struggled, as did Matalan, but similar stores such as Debenhams prospered and got closer to its major Oxford Street re-vamp in the summer.  Independents and small chains struggled in the dim light cast by the aggressive discounting in pretty much all of the major name high street retailers, whilst e-commerce continued to grow as it will continue to do year on year.  ...

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VM creates OnePiece Pop-up !

Author: Jyoti
VM creates OnePiece Pop-up !

Imagine meeting a client on Tuesday and arranging for Mannequins, Plinths, Light shop-fittings and changing rooms to be delivered and installed by our in-house team on the Thursday of the same week.  Well this is exactly what Visual Merchandiser did! For those of you who are familiar with OnePiece it needs no introduction, for those of you who are not, get introduced; www.facebook.com/#!/onepiece . OnePiece were able to secure a Pop-up Shop in Westfield Stratford over the festive season and needed a quick, quality turnaround to get the store open as soon as possible. This is truly worth a visit ...

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