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Tag Archives: garment rail

Running with Moss Bros

Author: Yarun
Running with Moss Bros

One of VM's latest projects has been working with the suit giant Moss Bros in London. VM sourced, supplied and dressed a series of running mannequins for their Autumn/Winter window displays. The headless running mannequins worked perfectly with the large poster backdrop in their London store. For further information about our services and the mannequins used please don't hesitate to get in touch - we are happy to help !  

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Visual Merchandising Tips

Author: Caroline
Visual Merchandising Tips

As visual merchandising becomes a more prominent feature in stores today, Visual Merchandiser thought we would highlight some of the most important visual merchandising tips. The basic idea behind visual merchandising is having a clean, well lit, inviting store. The merchandise needs to be grouped into neat piles or hanging displays so the customer can find exactly what they are looking for. If a store is inviting and visually pleasing, this will make the customer want to come into store and probably make a purchase. There are five main tips which ensure visual merchandising in store turns into sales: entice, ...

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Window Schemes

Author: Caroline
Window Schemes

The Hidden Truth of Window Schemes   How do we know that our window schemes are working? To answer this question we first have to identify the aim of window schemes and what our potential targets look for to ultimately encourage them to walk into the store. The appeal of window displays target two areas, firstly those who have not shopped in the store before.  In this case we want to catch their eye, usually through excitement or animation, through the use of colour and materials used within the window scheme.  It needs to show the confidence of the retailer as they are ...

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