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Tag Archives: garment rails

Pugs set the scene for Coast

Author: Yarun
Pugs set the scene for Coast

We at VM have recently been working with high-end fashion retailer Coast to create their Show Display and we used our brand new range by EuroDisplay Marty and Wallace amongst other items. The beautiful little Pugs just set the scene for their Autumn/Winter 2014 range display. Thanks to Coast for allowing us to work on this small yet perfectly finished project. Also with thanks to Melvyn Vincent Photography for the images.

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Visual Merchandising Tips

Author: Caroline
Visual Merchandising Tips

As visual merchandising becomes a more prominent feature in stores today, Visual Merchandiser thought we would highlight some of the most important visual merchandising tips. The basic idea behind visual merchandising is having a clean, well lit, inviting store. The merchandise needs to be grouped into neat piles or hanging displays so the customer can find exactly what they are looking for. If a store is inviting and visually pleasing, this will make the customer want to come into store and probably make a purchase. There are five main tips which ensure visual merchandising in store turns into sales: entice, ...

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Window Schemes

Author: Caroline
Window Schemes

The Hidden Truth of Window Schemes   How do we know that our window schemes are working? To answer this question we first have to identify the aim of window schemes and what our potential targets look for to ultimately encourage them to walk into the store. The appeal of window displays target two areas, firstly those who have not shopped in the store before.  In this case we want to catch their eye, usually through excitement or animation, through the use of colour and materials used within the window scheme.  It needs to show the confidence of the retailer as they are ...

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