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Tag Archives: shop refit

Window Schemes

Author: Caroline
Window Schemes

The Hidden Truth of Window Schemes   How do we know that our window schemes are working? To answer this question we first have to identify the aim of window schemes and what our potential targets look for to ultimately encourage them to walk into the store. The appeal of window displays target two areas, firstly those who have not shopped in the store before.  In this case we want to catch their eye, usually through excitement or animation, through the use of colour and materials used within the window scheme.  It needs to show the confidence of the retailer as they are ...

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